E-commerce, or electronic commerce, is the buying and selling of goods and services online. It can involve the exchange of products or services between businesses, consumers, or both.
E-commerce can be facilitated through platforms such as websites, mobile apps, or online marketplaces. The term is often used interchangeably with e-business, and e-tail is sometimes used to refer to the transactional processes that make up online retail shopping.
Some advantages of e-commerce include:
- Faster buying process: Customers can browse through many items at a time and buy what they like.
- Cost reduction: Sellers don’t have to pay for the maintenance of a physical store.
- Affordable advertising and marketing: Sellers can use affordable, quick ways to market their items online.
- Better customer satisfaction: Customers can do business online around the world, around the clock.